The Value of Feedback

June, 2021

Growth and improvement are two things which we hold with great importance here at AIWM. As much as we check in yearly with our clients through Progress Meetings to assess what’s changed, what’s going well and not so well, we take the same approach to our own business too.

Continual improvement

Feedback is therefore very valuable to us. As part of our commitment to continual improvement, it is important that we touch base with our Clients every so often and ask them what they think of us and the services we provide, and most importantly, how we may improve such services.

We were proud to receive a great piece of feedback recently from our client Mary-Rose:

“If you want a complete service, in clear cut language, directed and organised to make it wholly relevant to you and your family’s needs, then Affinity is the place to go.”

We love hearing all the wonderful ways we have helped our clients to Live Life with Purpose and we’re always learning, building, and shaping the business at every opportunity. Open and honest feedback is what enables us to continue to serve our clients to the very best standard.

Our feedback process

 We currently have two main ways of collecting feedback. The first is via a survey, which collects your constructive comments and ratings on the quality of service we provide. All surveys completed are examined in detail and discussed at board level, with follow up action points implemented as part of our Continued Improvement Process. This is so that you know that your needs and views are being taken seriously, and genuinely influence the way we grow in a very direct manner. If you haven’t completed a survey recently and would be interested in providing your feedback about the service you have received from AIWM, please get in touch with our Client Services Manager Lisa, by emailing and she will be delighted to send you an invitation.

The second way of collecting your observations is more informal, via Google reviews. This is typically where our clients leave us thanks and recommend our service to others. It is a useful insight for anyone not working with us yet to get a true feel for how we work and helps us grow our online presence. We may contact you directly to ask if you would be happy to do this for us at some time in the near future.

Feedback really does help our business evolve and as we do, we can demonstrate that we are really listening.

Our aim is to make life easier for our clients and ourselves wherever we can so we can all enjoy Living Life with Purpose.

What our clients say

"Many thanks for your part in all this and I will be mentioning, and I trust that this is acceptable to you, to my accountants, Applied Accountancy, that you have given me excellent advice and been most helpful and prompt about it all."

Mr Leigh-Pemberton CBE DL, Kent

What our clients say

"Ian has always been helpful and hugely knowledgeable. I am a woman on my own and I feel that Ian is someone I can trust with my finances as I find much of this area very difficult to understand. He is professional and competent, as are all his staff."

Geraldine, Surrey – Client for 7 Years

What our clients say

"Finances, investments, pensions etc are all complex issues and generally complicated & difficult to understand. We chose Ian Painter of Affinity to manage our savings because he is very professional in his approach and his knowledge covers every aspect of the market to offer the best advice to secure our investments. We are very happy with the service we are receiving from Mr Painter and his team and have no reservations in recommending him to others."

Martyn, Berkshire – Client for 5 Years